सहाय — companion in Sanskrit

Your money,
finally understood.

An AI companion that speaks your language, understands your finances, and acts on your behalf — one conversation at a time.

हिन्दीதமிழ்తెలుగుಕನ್ನಡবাংলাമലയാളംमराठीગુજરાતીਪੰਜਾਬੀଓଡ଼ିଆاردوEnglish
0
Indians with bank accounts
who need financial guidance
0
Indian languages
Sahaya speaks natively
0
Conversations to understand
what your bank never asks:
your goals, fears & reality
See it in action

First we listen.
Then we help.

Every fintech app starts with your PAN card. Sahaya starts with your question. Talk in any language — Sahaya explains, remembers, and when you're ready, acts.

Speak.
In any Indian language.

Send a voice note or call Sahaya directly. Hindi, Tamil, Telugu, Bengali, Marathi and 7 more — understood in under 500ms.

हिन्दीதமிழ்తెలుగుবাংলাಕನ್ನಡമലയാളംमराठीગુજરાતીਪੰਜਾਬੀଓଡ଼ିଆاردوEnglish

No app needed.
Just WhatsApp.

70% of Sahaya users never download anything. Save the number, message in your language — financial guidance right where you already are.

Sahaya
Your financial companion
You
S
Ask anything…
Hear Sahaya respond
Where you can reach Sahaya

Your phone. Your way.
No new app required.

WhatsApp
Primary channel
70% of users
Save the number. Message in any language — text or voice note. No download, no new account. Works on any Android from 2015.
Android App
Power users
Full dashboard, visual analytics, all 13 agents, bill calendar, and voice assistant in one place.
Phone Call
Deepest inclusion
No smartphone needed. Fully voice-driven in your language — for feature phones and low-connectivity areas.
SMS
Always reachable
Bill reminders, payment confirmations, and alerts over SMS. Works with no data. Never misses a due date.
The intelligence layer

KYC is not a form.
It's a conversation.

Traditional KYC tells the bank who you are legally. It says nothing about your anxieties, aspirations, or household reality. Sahaya learns all of this through 10 natural conversations.

What Sahaya learns
Income stability and cash flow patterns
Risk tolerance — stated vs. revealed
Savings behaviour and discipline
Financial anxieties and blockers
Life stage and milestone proximity
Household financial complexity
Trust threshold for automated action
Preferred communication style

No forms. It emerges from conversation — the kind you'd have with a trusted family member, not a bank.

The trust model

Earn trust first. Then earn permission.

Phase One

Conversations about money

The most underserved thing in Indian finance: an app where you talk about money. Not transact. Just talk — and be understood. Every conversation builds memory. The app becomes genuinely useful before it asks for any trust.

Phase Two

Actions on your behalf

Once trust is earned, Sahaya becomes your agent. It pays bills, tracks credit, finds government schemes, files your taxes, reviews your insurance, manages your investments — always opt-in, always transparent, always reversible.

Stop anytime: "Sahaya, रुको" · "நிறுத்து" · "ನಿಲ್ಲಿಸು" · "থামো" · "stop"

Your team of specialist agents

One companion. Every financial need.

Sahaya isn't one AI. It's a team of specialist agents — each an expert in its domain, all working together, all governed by consent.

Every conversation makes Sahaya smarter — trained on how real Indians talk about money, not what an English-speaking chatbot expects.

The future we're building

What happens when AI agents
meet India's financial rails

The world built AI agents. India built the financial rails. When they work together — responsibly, with consent, in your language — this is what becomes possible.

01

Your agent pays bills while you sleep

Sahaya monitors BBPS for every biller, auto-pays within your rules, catches errors, and disputes overcharges — before you wake up.

02

Credit repair on autopilot

Continuously optimises credit utilisation, times payments for maximum CIBIL impact, and negotiates better rates — fully transparent.

03

Government schemes find you

Instead of searching 2,000+ schemes, Sahaya cross-references your profile with DigiLocker and applies on your behalf.

04

Tax filed in a conversation

"Sahaya, file my taxes." It pulls Form 16, AA bank data, investment proofs, calculates optimal regime, generates ITR, and files — you just confirm.

05

Insurance that actually covers you

Analyses your health, income, dependents, and existing policies. Finds gaps. Recommends coverage. Files claims when needed — guided by voice.

06

Agent-to-agent financial negotiation

Your Sahaya agent negotiates loan terms with the bank's AI. Structured, compliant, consent-gated. Humans approve the outcomes.

For early adopters & builders

Built on India Stack + frontier AI

Not a chatbot wrapper. A regulated financial agent stack — consent-native, compliance-first, designed for India.

Built by the team that wrote parts of India Stack — not a team that learned the API.

User layer — what people experience
VoiceSarvam ASR/TTS
12-language streaming. <500ms latency. Financial vocabulary trained.
WhatsAppIVRIn-app
AgentsMulti-agent orchestrator
12 specialist agents. Conductor pattern. LangGraph routing.
LangGraphMCP
Intelligence — models & routing
IntelligenceSesame + Claude + Nemotron
3-tier model routing. PII stays local. No data leaves India.
AWS BedrockOn-device
Trust layer — compliance & consent
ComplianceYAML policy engine
RBI, SEBI, IRDAI, DPDP. Out-of-process. Unbypassable.
RBISEBIIRDAIDPDP
ConsentAA Protocol native
Purpose-bound. Time-limited. Revocable. Every data access gated.
AA FrameworkDigiLocker
Infrastructure — India Stack rails
RailsIndia Stack
UPI, BBPS, AA, Aadhaar, DigiLocker, CIBIL. Certified integrations.
UPIBBPSCIBILAadhaar
NemoClaw / OpenShell AWS Bedrock Sarvam AI India Stack Account Aggregator CIBIL LangGraph
Getting started

From hello to your money picture
in under 3 minutes

No forms. No upfront KYC. No password sharing. You get real value before Sahaya asks for anything.

01

Say "Hi" — on WhatsApp, phone, or app

No download required. Works on any phone with WhatsApp. Prefer a call? Dial in. Sahaya speaks your language from the first message.

⏱ 0:00 — instant

02

Language detected automatically

Type or speak in Hindi, Tamil, Telugu, Bengali — or mix them. Sahaya detects your language from your first message and responds in kind. No setting to configure.

⏱ ~0:05 — auto-detected

03

Plain-language permission — no dark patterns

When you're ready to connect your accounts, Sahaya explains exactly what it needs to read, why, and how to stop. One OTP through RBI's Account Aggregator. No password sharing. Ever.

⏱ ~1:30 — one OTP, 60 seconds

04

Your money picture, ready

Balances across all accounts. Last month's spending. Your CIBIL score with the reason it moved. Bills due this week. All in 30 seconds — in your language, in plain words.

⏱ ~2:58 — first real insight delivered

05

One concrete next action

Sahaya doesn't stop at information. Based on what it found, it proposes one specific thing you can do right now — pay a bill, fix your credit utilisation, check a scheme you qualify for.

⏱ ~3:10 — action, not just advice

06

You decide what Sahaya does next

Every action Sahaya takes needs your word. Pay bills on autopilot. File taxes with a confirmation. Stop anytime — "Sahaya, रुको" · "நிறுத்து" · "stop". Always reversible.

Works with your bank — no new account needed

Why Sahaya?

Not another app.
A different category entirely.

See how Sahaya compares to the tools you already use.

General AI ChatGPT & Gemini
Investment apps Groww, Zerodha, ET Money
Best fit Your companion Sahaya
Knows your actual accounts & CIBIL
12 Indian languages natively
Partial
Acts on your behalf
Tax + Insurance + Investments + Credit
Invest only
Wired to India Stack (UPI, AA, BBPS)
Partial
Free to start
Common questions

Before you sign up,
here's what you should know

Yes — free during the early access period. We'll always offer a meaningful free tier. When we do introduce paid plans, you'll have clear notice and full control over your data regardless of what you choose.

Never. Sahaya uses the RBI's Account Aggregator framework — a regulated, secure data-sharing system built into India's financial infrastructure. You authorise read-only access through your bank's own app. Sahaya never sees your login credentials, and access is revocable at any time.

Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Marathi, Gujarati, Punjabi, Odia, Urdu, and English — 12 languages natively. You can switch mid-conversation and Sahaya follows. More languages are on the roadmap.

General AI doesn't know your actual finances. Sahaya connects to your real accounts (with your consent), knows your actual CIBIL score, your real bills, your actual investment portfolio. It doesn't give generic advice — it acts on your specific situation. And it can actually do things: pay a bill, flag an overcharge, prepare your ITR.

We're in stealth, building carefully. Early access will go to people on this waitlist first — in the order they signed up. Join now and we'll reach out directly when your spot is ready.

Sahaya processes your financial data to answer your questions and take actions you authorise. It stores conversation memory (so you don't repeat yourself) but never stores raw bank statements permanently. Financial data fetched via AA is used in-session and discarded. You can delete everything at any time by saying "Sahaya, delete my data" — gone within 24 hours.

2,400+ people already waiting

Money is complicated.
Understanding it shouldn't be.

Be among the first to have a financial companion that speaks your language and is always on your side.

Join the waitlist →

Opens your email app · hello@sahaya.money